As the Republican caucuses in Iowa is approaching, the President need Ron Paul win at least one race
After monitoring the performance of seven Republican candidates on Facebook until late December, social media analytics company Socialbakers found that Paul is the most “virus” competitors, with almost 60,000 users talking about him this week, followed by Mitt Romney and Rick Perry. Socialbakers determined each candidate virus coverage after pouring over Facebook pages more than 10 million places, as well as millions of individual user interaction, taking into account the number of “likes” and comments about any candidate.
His rise in the level of involvement of Paul’s social media the most of any candidate for a month (69 percent), followed by Perry (58 percent), and Newt Gingrich (57 percent), according to Socialbakers.
In terms of raw numbers of Facebook fan, President Obama beats out every Republican hopeful, with 24 million individual fans. Romney won among Republicans by more than 1.3 million fans, followed by Paul, offering more than 670,000 and Michele Bachmann, who has more than 460,000.
Social media engagement is an essential tool of campaign, according to Jan Rezab, CEO of Socialbakers.