While catching up with RSS feeds this morning I caught this post from Jeremiah Andrick. In it, he is polite (well, sort of politely) ask them those only new year’s resolution to stop. Admit now that you have a flaky and does not follow that the exercise routine. He doesn’t want you to his gym and clustered I agree 100% with his sentiment. I agree with both as it pertains to your physical health (dude, down my machine!) and of course Your 2012, search engine optimization campaign .
Resolution of the shiny, and as such, rarely remain. If something isn’t important enough to You last year to get it done that isn’t going to magically change due to a ball falling again in Times Square. You will still ignore it. But that doesn’t mean we don’t have the power to make changes and better use of the new budget when we really vote for. We really do; This is what the new success is built upon.
So don’t start with a false resolution of 2012; starting with build momentum.
Direction to 2012 You set (or not) on your ability to set clear goals are followed up. I hope I’m not your SEO bubble burst when I tell You “improving conversion” is nothing more than a clear goal of promising yourself to “lose weight” by 2012. A clear goal not only identify the final destination, they are also broken down action steps that You need in order to achieve it. It is for this reason that if you are serious about improving your website and your business in 2012 I recommend you start the year with full SEO audit to help You understand what is happening on your site so that You know what is needed to change and where You will need to invest in your site to make it happen. If you ever do SEO audit your site, this involves looking at elements such as Your internal and external linking, validation code, URL, transfer of assets of the digital mobile presence, conversion, etc., to find the strengths and weaknesses. With Your audit in hand, it could be a lot easier to develop actionable plans and build that momentum.
What is social search and social, email, and online and offline marketing-the more you can integrate each of the different marketing channels, more movement you will build your order to your business. That is how You accomplish more, how do you measure it, and how do you create a unified marketing message. While the concept of the “silo” SEO keyword funny several years ago, thinking that by 2012 will do You more harm than good. Stop breaking your business and find out how You can get more with making everything move together.